The 500lb Marketing Gorilla- Facebook

There's no denying that social media marketing has changed the way the human race communicates with one another. And unless you live under an extremely large rock, then you've probably heard of Facebook, the biggest Web 2.0 powerhouse of them all.

But if you think that Facebook is a networking tool that's more suited for your annoying kid neighbor than building up your brand, then it's time to get schooled in the art of Facebook marketing.

Mobile Marketing

The Most Effective Marketing Technique You're Not Using

Close your eyes and imagine that you're in the middle of Times Square.

As you look up at your surroundings, you immediately notice just how much advertising is pumped through the bright LCD displays of one of the greatest tourist hotspots in the world. Between lavish billboard displays that border on artistic genius, breathtaking neon lighting and captivating ad campaigns, there's no doubt that thousands of companies pour millions of dollars into their marketing and advertising in the hopes of catching a few glimpses from would-be customers.